Toshiba and Farnell strengthen supply chain collaboration to expand range of new and innovative products

Toshiba Electronic Components & Storage Corporation ("Toshiba") announced that its European sales and marketing subsidiary, Toshiba Electronics Europe GmbH, has expanded its partnership with Farnell. Farnell is a global distributor of electronic components, products and solutions, selling products under the Farnell brand in Europe, Newark in North America and Element14 throughout Asia Pacific. According to the agreement between the two parties, Farnell will increase the inventory of Toshiba products and increase the support for the supply chain of Toshiba customers.

This new partnership arrangement stems from both companies' desire to bring Toshiba's leading solutions to a wider range of markets/applications including automotive, industrial, IoT, motion control, telecom, networking, consumer and white goods applications . The industry will pay more attention to Toshiba's strengths, including power solutions and advanced motor control.

Farnell's product portfolio will now be expanded to include more of Toshiba's most innovative products, covering approximately 800 products by the end of the year and further increasing to 1,000 products by 2023. Focus on promoting Toshiba's optocouplers and relays, low and high voltage MOSFETs, discrete IGBTs, small signal diodes and transistors, voltage regulators, logic devices and motor control solutions.

Commenting on the strengthened partnership, Ian Wilson, senior manager of distribution sales at Toshiba Electronics Europe GmbH, said: "In this era of global supply shortages, it is important to strengthen our support to meet the product supply and support needs of the engineering community, allowing engineers to Continue to design, validate, upgrade and repair with the latest components. We are particularly pleased to see some of our more innovative products available through Farnell.”

Simon Meadmore, VP of Product and Supplier Management at Farnell, added: "Farnell has had a successful long-term relationship with Toshiba, a strong, innovative and respected brand, and now is the right time to expand the scope of our partnership with our customers. More Toshiba products are now available, as well as new technology to quickly enter the market. The new agreement strengthens the overall relationship between Toshiba, Farnell and Avnet. We will strive to regularly introduce new products to strengthen the existing Toshiba product portfolio.”

Toshiba wants to provide outstanding technical support to its engineering customer base, and Farnell shares the same vision and will provide customers with free access to a variety of online technical resources, data sheets, application notes, videos, webinars and 24/5 technical support. Chance.

Currently, Farnell in EMEA, Newark in North America and element14 in Asia Pacific all support a growing range of Toshiba products and are in stock for fast delivery.